Please note: You will receive an invoice which includes instructions for payment. Payments must be received at least two weeks prior to the class date to secure your registration. Cancellations must also be received at least two weeks prior to be eligible for a refund.

Gaining Project Traction with Stakeholders: Strategies for Effective and Efficient Engagement - virtual

  • Tuesday, November 03, 2020
  • Tuesday, November 10, 2020
  • 2 sessions
  • Tuesday, November 03, 2020, 9:00 AM 12:00 PM (PST)
  • Tuesday, November 10, 2020, 9:00 AM 12:00 PM (PST)
  • Virtual - Zoom
  • 4


Without well-planned stakeholder engagement, projects can falter, budgets can implode, and tensions can rise. Almost everyone has a story of a project that went sideways because of poorly planned and executed stakeholder engagement. And then comes COVID-19, creating more challenges.

While many natural resource professionals understand the increasingly important role that stakeholder engagement plays in successful project outcomes, most have limited time, budget and understanding of how to plan and execute it effectively. 

This interactive, virtual course will transform your ability to meaningfully engage and communicate with stakeholders – both internally and externally -- to help your project or program succeed.

You will learn how to:

  • Properly identify and distinguish between different “types” of stakeholders;
  • Create the building blocks of an effective stakeholder engagement plan with strategies for engagement early and often;
  • Design strategies that are appropriate for your goals for each stakeholder type or group, such as when to form an advisory committee or hold public meetings and workshops;
  • Build trust by incorporating stakeholder input into the design of project/programs;
  • Choose the right tools and use them effectively; a virtual tour? traditional media or social media? Listserv or PSA? 

This course is built around lessons learned from 20+ years of creating and implementing stakeholder engagement plans.

The course will be implemented virtually with Zoom on November 3, 2020 and November 10, 2020 from 9 AM – 12 PM. (6 CM credits)

Instructors: Hilary Wilkinson and Sarah Brace have designed and implemented stakeholder engagement processes related to Salish Sea ecosystem recovery efforts for close to two decades. In 2008, they co-founded Veda Environmental, a firm dedicated to connecting the dots between science, policy and people in order to protect and restore ecosystems.  Sarah and Hilary design and deliver science communication and stakeholder engagement trainings to federal, state and industry representatives, most recently at the 2017 International Oil Spill Conference. Their audience also includes natural resource managers, scientists, and communications experts from public and private entities. Prior to founding Veda, Hilary and Sarah worked for local government (Hilary) and state (Hilary and Sarah) resource agencies leading public/stakeholder outreach efforts and science/technical advisory panels.

Washington State Department of Ecology 


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